Lexus Asset Portal
Lexus USA is the world’s third leading car manufacturer, employing 31,000 people with investments amounting to $12 billion.
T-bone was introduced to the Lexus project following an excellent result on the Toyota Brand Portal in 2011. After a global review of potential digital agencies, the governing agency Team One appointed T-bone as the digital agency responsible for the portal roll out.
Lexus USA required a brand and asset management portal that would facilitate a consistent brand experience across the board. With thousands of rich visual and audio assets, the portal had to facilitate a good user experience through fast load time and performance. The portal would need to be accessed securely by over 2000 users, with varying levels to access, update and publish.
T-bone delivered a responsive design portal in December 2014, providing a user centric interface for sophisticated yet simple asset management. The portal allows varying access permissions for different user groups along with advanced reporting.
The new portal also includes a secure voting feature. This powerful tool allows:
- Dealer councils to vote on advertising campaign concepts
- Comprehensive collaboration tools to quickly and easily reach consensus
To ensure optimum website performance, T-bone worked with Rackspace in Dallas, Texas to develop a custom hosting environment. Located in the centre of America, the new hosting environment guaranteed best of class website performance. T-bone continues to manage the Lexus USA hosting environment.