Tyrrell’s Wines

E-commerce Website

OVERVIEW

Family owned for 150 years, Tyrrell’s Wines is one of NSW’s most prominent and ambitious Vineyards. We’re proud to have taken Tyrrell’s from a rural Hunter Valley winery, to a modern, sophisticated business.

Our long-standing relationship with Tyrrell's started in 2008 with our introduction to their online presence. With early success, iterations in 2011 and 2015 saw innovative additions such as an e-commerce platform that bridged the traditional cellar door to the virtual space. Charities supported by Tyrrell’s are now not only able to purchase discounted wine, but forge a direct consumer relationship with the winemakers themselves.

With this relationship in mind, we recently worked even harder to establish a site that not only made purchasing wine easier, but technically matched the high level of service you would expect in person.

The recent redesign strongly presents the wineries history, while a newly introduced media wall informs users of the present. Re-thought navigation also encourages a visit to the winery and prominently invites them to join the club (or should we say family?). The result is a website with a warm welcome to wine.

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THE BRIEF

The Tyrrell's Wines business wanted higher conversion rates from online sales. Leveraging their custom e-commerce shopping cart, the experience would now need to not only process orders, but accommodate users with the same nature of service they would receive at the cellar door.

The upgrade needed to complement existing distribution channels and improve business methods. To do this, the Tyrrell's website required new site architecture, content analysis, implementation of shopping cart recommendations, fresh content and relevant design - transitioning Tyrrell’s from not only a branded retail store, but a trusted advisor of wine. The result being that users would feel truly taken care of, understood and leave confident with their purchase.

The Concept

An operative solution was created that included powerful search functionality. This allowed customers to locate and categorise vineyard products according to range, variety and vintage. The full service e-commerce system can also make personalised recommendations based on user selections. This encouraged product cross sells and pushed consumer spend - without rushing a consumer to ‘checkout’.

The Challenge

The advancing digital age has meant a business website is a customers first insight into a company's brand. With Tyrrell’s, we had a traditional winery with a direct business requirement to bring it into the 21st century, but still needing to maintain the integrity and prestige of their traditional practices.

THE SOLUTION

Service matters. In today's age it’s unlikely that the first experience every consumer has with your business will be in person. The digital experience needs to precisely replicate and represent the values of your business.

With easy site navigation, obvious call to actions, insightful content, automated solutions to consumer actions, robust and reliable e-commerce technology and a balanced aesthetic, the website provides users with a premium digital experience, which is more than capped off with the delivery of the highest quality products. It was a privilege to meet the needs of a brand that demands the best of itself.

Tyrrells Team and Club