Accor Hotels consists of the largest brand portfolio in the hotel industry, including Mercure, Ibis, Novotel, The Sebel, and Pullman to name a few. Since their arrival in Australia in 1991, Accor boasts the most extensive range of hotel styles ranging from the most affordable to the most luxurious.
T-bone was commissioned by Accor to redevelop their FranchiseNet in 2014. After a successful launch Accor requested that T-bone develop a website that effectively communicates the value of an Accor franchise. Accor required both content management and leads management for the new website to be fully integrated with the FranchiseNet.
T-bone worked closely with Accor to ensure their key priority, franchising, is reflected through all aspects of the Accor website. With this in mind, T-bone designed a responsive, informative and fully integrated website to assist Accor in reaching out and engaging with potential franchisees.
As franchising is an integral part of Accor’s development, their site needed to reflect the professionalism and innovation which has made them world leaders in the hotel industry. With their expansion in Australia, New Zealand and the Pacific, Accor wanted to share their growth and align businesses with one of their internationally recognised brands. Accor provisioned us to develop a website that is responsive, provided clear call to actions, and reflects their dedication to long-term partnerships with potential franchisees, of which we gladly accepted!
T-bone worked closely with Accor to ensure their key priority, franchising is reflected through all aspects of the Accor website. With this in mind, T-bone designed a responsive, informative website to assist Accor in reaching out and engaging with potential franchisees.
Their website also caters for:
- Direct communication with their dedicated Franchise Support Team
- Provides continual service and attention to their growing franchise network
- Provides Conference Support
- Provides access to Corporate Relationships
Our goal was to create a website with an effortless design to encourage franchisees to join the Accor brand. To ensure this, we developed a website that conveys Accor’s strong network of loyal customers, and represents their commitment to quality and innovation. And of course, a website that reflects their fundamental Feel Welcome spirit. T-bone’s relationship with Accor and the Accor FranchiseNet continues.